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Sawhorse Media: A Look Behind The Shorty Awards and Muck Rack

By Omneya Aboushanab

On Tuesday October 10, our Social Media class took a trip to SoHo to visit the offices of Sawhorse Media. Our host was Natan Edelsburg, Executive Vice President, who has been with Sawhorse since it was just a small startup tech company. Since then their business has grown tremendously, although they’ve remained small in staff size.

Natan gave us a very quick tour, mainly because it is a shared workspace and Sawhorse only occupies about two rows of desks. Many of you might not recognize Sawhorse Media, but I’m sure you recognize a little something called “The Shorty Awards.” Well, Sawhorse Media created and runs these awards, and will be celebrating their 10th anniversary in 2018. The Shorty Awards honor the best of social media every year, and it’s pretty incredible how big their awards show is for such a small company.

The Shorty Awards aren’t the only thing that comes out of Sawhorse. They also have an online database called Muck Rack, which is basically a search engine for journalists. It’s a place where you go to search topics, people, places, etc. It connects you with other journalists and allows you to grow your network, complete a story, or just browse.

Natan was a great host. He bought us pizza, gave us swag (stickers), and even let us take pictures with an actual Shorty Award. Aside from all of that, he really has had an amazing career. Natan stressed the importance of having what he called “side hustles.” Basically, he said that we shouldn’t just want to do one thing forever. It’s not that doing one thing is bad, but Natan emphasized that people have multiple hobbies, and it’s crucial to stay inspired so that you don’t lose interest in your day-to-day life. For example, Natan loves the tech and social side of media, but he also likes production. He’s even working on a documentary about his grandfather at the moment.

He had something to say to everyone of every major, and we truly appreciated how great this field trip was!


Facebook NYC: An Exclusive Visit with Eric Forman ‘11

By Omneya Aboushanab 

On Thursday October 5, Newhouse NYC had the chance to visit the Facebook NYC offices as part of our Social Media course with Professor Ariana Finlayson. Newhouse alum Eric Forman (ADV ‘11) was our “tour guide” and host for the evening.

In the simplest terms… it was awesome.

There are two locations for Facebook in the city, and we were able to see their new offices on Park Avenue South. Eric had been traveling for work all week, and was fresh off the plane when he came to meet us. We were able to see the workspace, the awesome pantry (where we of course stocked up on FREE snacks, because that’s music to a college student’s ears), the Instagram wall, a lifesize iPhone, and the infamous Facebook wall.


When we had the chance to sit down with Eric he spoke with us a lot about networking (something not new to Newhouse NYC… it might actually be Cheryl and Marisa’s favorite word). Not to our surprise at all, he said that networking got him his first real job, and his current job as CSM of Global Marketing Solutions at Facebook. Eric made it really clear that keeping in touch with everyone you meet is important. He referred to it as “a relationship business.” He said he especially likes keep-in-touch emails that have awkward/specific subject lines. This makes your email stand out in an inbox and is sure to get you a response!

Eric was also very clear on what we should not be doing as interns and soon-to-be graduates. This includes burning bridges. It’s crucial to turn down and leave jobs in the most professional manner, because you never know when you are going to need that person in the future. He shared his regrets, his wishes, and simply how to navigate this crazy industry we call media.

After we learned about his career path, some students were able to ask him questions, and it was clear that the ADV students loved what he had to say. I’m a BDJ student, and I still found the information very relevant.

I had the chance to live tweet the event, and it was a really fun experience. Eric was funny, and gave me a lot of great content to work with. The space was fun and colorful, so it was easy to capture. You can head over to @NewhouseNYC on Twitter to see what went down in real time.

A huge thanks to Professor Finlayson and Eric Forman for organizing such an exclusive visit for us!




Newhouse NYC Fall 2017 Semester Begins: The 5 Best Things We’ve Done So Far

By Omneya Aboushanab

The Newhouse NYC semester began a little over three weeks ago, but we’re already taking advantage of all the city has to offer. A good chunk of us started our internships in August, but some just started this week, so the level of exploring was at an all-time high! Considering we take night classes, and our internships are part-time, it leaves us with a good amount of time to be tourists. A big part of being a Newhouse NYC student is immersing yourself in the city lifestyle, and some of my fellow classmates have already done some pretty cool things. Check them out below, and be sure to follow along on our journeys on social media at @NewhouseNYC.


1. Watching the US Open

“On September 3rd my parents and I drove out to Queens on our annual trip to the US Open. It was my first time going on this trip in three years because I have been up in Syracuse during the tournament for the past three summers. So I was very excited when I realized my Newhouse NYC semester would get me there this year. It was raining during the first match, but cleared up after, so we got to experience Arthur Ashe Stadium indoors and outdoors. We got to see three matches featuring Dennis Shaovalov, one of the best young stars in the game, and then two women’s matches featuring Maria Sharapova (on her return from suspension) and Venus Williams. It was an incredible experience, and I’m looking forward to more sporting events in the city.”

Logan Grossman, BDJ Senior, Intern at MSG Live Event & Video Production

2. Sunny Day at the South Street Seaport

“Continuing on the family trend, my first weekend in New York City, I had the chance to explore the city with my sister Kelly. The South Street Seaport was extremely lively as New Yorkers made the most out of their final summer days. The grass terrace above the Watermark Bar was the perfect place to relax and capture the view of the Brooklyn Bridge. The Watermark Bar has dishes perfect for sharing while watching the boats pass by. I highly recommend the Parmesan fries! The Garden Bar on Fulton Street is one of the most popular summer spots, and was such a fun spot to take in the sun and be surrounded by beautiful greenery. After cooling down at the Garden Bar, we walked along the coast to Battery Park and saw the Statue of Liberty. There is so much to see in the Seaport area, and it was great to have the chance to explore while we still had the summer weather!”

–Julie O’Keefe, ADV Senior, Intern at Y&R


3. Meeting at the MET

“Some of us from the program decided to go to the Metropolitan Museum on a day we were lucky enough to have off from work! Since I’m from California, I had never been before. I was thinking, ‘oh, another art museum might be fun if I have nothing else to do,’ but I could not have been more wrong. It was so amazing! I had no idea how much history and culture could be packed into one building. I was overwhelmed by all of the different exhibits the museum had to offer (especially the WWI art, WOW), and I’m truly humbled by the stories behind each piece. But what I was most excited about was that The Met is a quick 20-minute walk from the Newhouse NYC dorms, and that the pay-what-you-wish system of ticketing allows people to go in for any amount. In my experience, a 20-minute walk and a $5 bill got me access to hours worth of entertainment and learning.”

–Isabella Wood, BDJ Junior, Intern at NBC News Social Media


4. Take Me Out to the Ball Game

“Last week we decided to get in the New Yorker mood and attend a baseball game. The Yankees game was a lot of fun, and even better, it didn’t break the bank. We bought cheap seats that only cost $15-$20 each, and it was just a short uptown train ride. The commute didn’t take us more than 30 minutes from EHS (Educational Housing Services), which is the dorm that most of us are living in this semester. The baseball games are a lot of fun and usually less than three hours, so it doesn’t have to take up the entire day. While we love Yankee Stadium and a good ball game, our only suggestion is to grab food outside the venue, because those prices were not college student friendly.”  

–Ben Marx, PR Senior, Intern at NBC Sports Marketing and Dan Hicks, ADV Senior, Intern at Y&R


5. Playing at Playa

“Acai bowls are almost like a staple food group in Southern California, especially if you live by the beach like I do. I’m always on the search for high-quality beach bowls ever since I moved to New York City. This past Friday, I attended the grand opening of Playa Bowls in Greenwich Village—108 Macdougal Street—which is the second location of Playa Bowls in NYC. Playa Bowls originated at Belmar Beach of New Jersey, unsurprisingly. Playa Bowls, which translates to beach bowls, makes acai, pitaya, coconut and chia pudding bowls topped with a variety of fruit combinations. I met the owner of the PB franchise, Abbey, who was so sweet and even featured me on the @playabowlsNYU Instagram! The location of this Playa Bowls is just a short walk away from Washington Square Park—perfect to eat your healthy snack and people watch.”

–Anjani Iman, BDJ Junior, Intern at Bravo & Oxygen Program Planning

Sign Up Today! NYC Networking Alumni Panel on July 19

Landing (& Succeeding At) Your First Job – Advice from Industry Pros

Calling all recent grads and summer interns: The Newhouse 44 (a team of Syracuse University graduates from a variety of fields in the communications industry) is hosting an alumni panel on July 19 in NYC, and it’s the perfect way to connect with successful alumni who want to meet you! All the details are below, so if you’re in the city, come and invite your friends. Space is limited, so sign up today to secure your spot!

Newhouse alumni from AdMonsters, BBDO, Elizabeth Arden and Finsbury will share “do’s and don’t’s” and other helpful hints on landing your first job in the media industry and succeeding once you’re there. Refreshments will be served. RSVP at

Syracuse University Fisher Center (19 East 31st Street)
Wednesday, July 19th
6:30 – 8:00pm

Panelists include:
Rob Beeler, AdMonsters
Christina Campisi, Elizabeth Arden
Annemarie Norris, BBDO
Chelsea Brown-Ferguson, Finsbury

How to Eat Vegan/Vegetarian In NYC

By Adelaide Zoller

About three years ago I was inspired to go vegetarian after reading an article about the health benefits and the environmental impacts of giving up meat. Next, it was dairy and soon after I had gone completely vegan. It’s something I feel very strongly about and consider a big part of my identity. So when I was getting ready to start Newhouse NYC, I was nervous but excited to continue my vegan lifestyle. I knew that New York would be a great hub for vegan food, but eating in the city is already expensive and, on top of that, vegan food can tend to be pricey.

It took a few weeks, but I soon found a variety of ways to eat vegan on a budget at some of my favorite spots throughout the city. Whether you’re looking for fresh, delicious, vegetable-based meals, meat-imitation courses, or want to indulge, New York City is brimming with some of the most delicious, fun, and trendy-yet-affordable vegan restaurants around.



Bluestone Lane – 2 E. 90th St: If you’re looking for something close to EHS for breakfast or brunch, you have to check out Bluestone Lane. It’s an Australian-style café located on Museum Mile right across from Central Park. When the weather turned nicer this semester, it became a regular spot for my roommate and me to eat breakfast outside and people-watch. While it’s not a totally vegan café, they do have several items on the menu that are. Our favorites? The coco-nut porridge and the avocado smash toast.

by CHLOE – 40 Lafayette Street: Although it’s an all-vegan café, by CHLOE is an absolute must for anyone. There are locations throughout the city, but make sure you stop at one that has both the café and the bakery. by CHLOE was cofounded by vegan chef Chloe Coscarelli, who was also a winner of “Cupcake Wars,” and the sweets are to die for.



One of the best things about living (and eating) in New York City is that you’re never too far away from a delicious salad. Whether it’s Chop’t, Sweetgreen, or fresh&co, there are countless options throughout the city for a “make your own salad” or a seasonal warm bowl full of veggies and grains. At Sweetgreen, the Shroomami warm bowl is full of grains, veggies, portobello, and sesame tofu and is definitely my favorite vegan option. I worked in the Flatiron District and these places had some of the best vegan meals I’ve ever had. Occasionally my boss and I would pop into a Juice Press down the street and grab a Harvey Wallbanger w/ the Works or a Rainforest smoothie for a delicious plant-based sugar fix.

Terri – 60 W 23rd St: Another great thing about NYC is that being vegan doesn’t mean you have to eat boringly. Terri, which has locations in Midtown, Chelsea, and the Financial District, has a variety of vegan options like the Meatball Sub and the Chickpea Tuna Melt that let you venture outside the usual wrap or salad while still staying plant-based.


Grocery Shopping:

Whole Foods – 1551 3rd Ave: This Whole Foods Market down the street from the EHS building became a regular stop during my time in New York City. Although it’s a bit pricey, there are a few vegan items you can pick up there that are worth the money. My favorites are the soy barbecue nuggets, the vegan scones, and the vegan sushi. They also have surprisingly cheap frozen veggies and meals that you can buy for an inexpensive lunch to bring to work.

Trader Joes: Although you’ll have to take the train or a ride-service, a food haul from Trader Joe’s is definitely worth it. For one, it’s a much cheaper option to Whole Foods if you need to fill your fridge. Not only that, but you can get just about anything you need there food-wise. My roommate and I would take the subway down every few weeks or so, stock up, then split a Lyft back home with our groceries. They have huge backs of quick oats and granola that we would stock up on for breakfast, and their fruits and veggies have the best prices you’ll find at a grocery store in New York City.


Once you get to New York City, you’ll see how easy it is to maintain a vegan or vegetarian lifestyle. Practically every restaurant has a vegan option or substitution and the streets are full of spots with delicious plant-based options.

Why I Know Data & Analytics Is the Field for Me

By Rona Shang

I’ve always been a really curious person. For as long as I can remember, the “why’s” and “how’s” of pretty much everything always popped up into my head. I’ve always loved solving problems, and although it’s sometimes a negative, I am a stubbornly tenacious worker.

In the beginning of my journey to finding this field of research & data analytics, I decided to pursue public relations as my major in Newhouse. I figured since I love to work with people, I’m great at communicating ideas and solutions, and I love finding ways to make things better, PR would be a perfect field for me. As I navigated through freshman and sophomore year however, I got a bit lost. I liked the bigger ideas of what I was learning, but I didn’t find myself loving the work, nor was I really satisfied with it either.

Then I accidentally took an intro-level policy studies class that led me to becoming a TA, declaring a second major, and finding the field I am in now. While the public relations major focuses on building strong writing, presentation, and communication skills, the policy studies major focuses on building skills in problem-solving, research, information collection, quantitative analysis, and collaborative working. Having both majors really allowed me to get both right- and left-brain training, and I was finally satisfied with the direction I was headed in because the majors complemented each other so well.

Having both a creative and analytical side helped me land my first summer internship on the strategy, research, and planning team at a media agency in NYC. There, I was exposed to not only the day-to-day work within an agency, but also to a plethora of guest speakers and field trips to companies such as Facebook, Google, Spotify, and more. The thing that would interest me most whenever I heard it mentioned? Data. I was hooked on how powerful it was in making informed decisions and predictions, and I was fascinated by the sheer amount of data out there. I quickly went back to my manager and let her know about my newfound interest, and she responded joyfully while handing me a Nielsen Total Audience Report. I had no idea what Nielsen even was before that point, but as I read the report, all I kept thinking to myself was how cool it would be to be the person behind these findings – and so I set my goal, and I’m happy to say that a semester later, I’m an intern at Nielsen and it’s everything I hoped for and more.

Being on the CPG Ad Solutions team means I’m at an intersection between the media/ad world and analytics. I’m lucky enough to be able to work across a variety of Fortune 500 clients and mine data from such an extensive database. I get to turn real-time, real-world ad performance insights into sleek, powerful, and clear final deliverables for clients, and, above all, I get to remain endlessly curious, stubbornly tenacious, and work with a brilliant team that has been nothing but helpful and welcoming to me. I obviously don’t know exactly what the future holds, but thanks to both Newhouse and Maxwell, previous internships and Nielsen, I’ve learned that I’m exactly where I want to be right now.

5 Things All International Students Should Know about Studying in NYC

By Yanjun Li

Hi! I’m Yanjun Li, and I’m an international student from China who has spent the past semester studying in New York City. It has been a great semester and a valuable experience for me to be a part of the Newhouse NYC program. The practical experience definitely helps a person grow faster. In four short months, I not only put what I learned from school into real-life practice, but I also learned how to deal with challenges on my own. Here are five tips I would give to the incoming international students:

1. Subway? Not a problem!

The subway is always the best way to go everywhere. However, the New York City subway is confusing. The signs and the instructions are not clear enough for an “outlander.” For me, it probably took two weeks to get used to the lines and directions. Don’t panic—I think this is a process that everyone needs to go through.

Google Maps app quickly became my best friend, and it will be yours, too. From the directions, you can see which line to take, whether to go uptown or downtown, how many stops you need to go, and which stop you get off. At the beginning of the semester, I did ask a fellow commuter for directions, but just once—so that’s always a good last resort. But the more you ride the train, the more you’ll get the sense and skills of how to go anywhere. If you are too tired to get somewhere, I used Lyft and Uber, which are safe and fast. If you want the cheapest way of commuting, though, the subway is the best way.


2. Eat, live, eat

Some people say New York City never sleeps, and I would say New York City is never hungry. There are massive restaurants in the city; I feel like I’ll never be able to try them all. If you want Japanese food, my favorite is Cha-An in the East Village. If you want authentic Chinese food, Chinatown and Flushing (in Queens—a little bit far) are the best places to go. My favorite restaurant in Chinatown is West New Malaysia. It serves Southeast Asian food, but the food there is even better than the original dishes. For example, I ordered a dish that originally comes from Singapore. The taste was even better here than it was in Singapore! So I highly recommend you go. Also, I suggest trying different countries’ food because you can find every type of cuisine in the Big Apple.


3. Get the right clothes for the job

New York City is shopping paradise, and Soho is my favorite place to go. There are a variety of clothes for different styles and needs. Since we are here for internships, I would recommend ZARA for business casual clothes that are good quality and an affordable price. Clothing shops are everywhere in New York City, so sometimes when I was out with my friends, we would randomly go into a store. It’s always worth a try.


4. Stay healthy—and have some fun

If you choose not to live in the dorm, your apartment may or may not have a fitness room. There was no fitness room in my apartment, so I signed up for a yoga class nearby. Different than normal yoga classes, this type of yoga was called Aerial Yoga, in which you “fly” on a hammock. I enjoyed it! Remember to use Groupon to find discounts on classes.

If you are sick, you don’t have to go to the hospital (unless it’s an emergency); there are many urgent care clinics in the city. You can use Google Maps or Yelp to find the nearest one. I went to an urgent care clinic near my apartment that was quick, inexpensive, and efficient.


5. Take away life lessons from your internship

I worked in a small PR agency this semester, and I learned a lot. I think for international students, confidence is the most important thing. When you want to do something, or you find a project you’re interested in, you should always ask your supervisor if there’s an opportunity to help.

If you feel you need feedback or have any questions, don’t be afraid to schedule time with your supervisor to talk about your concerns. I benefited a lot from talking with my supervisor and learning about my strengths and weaknesses at work. For example, I learned that if you’re stuck on a task, sometimes it’s good to put it away for a while and come back to it. This may help you come up with a better idea.


Remember, New York is a magical city. There are so many places, events, and activities to explore while you are here. I know your semester in NYC will be an unforgettable experience in your life, as it has been for me.