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Mentor Matches: 6 Alums Who Are Giving Back to Newhouse NYC Students

By Haley Millan, MAG senior and Newhouse NYC student

One of the best parts of the Newhouse NYC program is the mentor program. Each semester, students gets matched with mentors—typically Newhouse alums who share their major and/or desired field. The commitment is for the semester only, but, as the following six students can attest, the relationships often last far beyond that. Much of that good fortune is thanks to Cheryl Brody Franklin, Director of Newhouse NYC, who knows how to be a good matchmaker. While every mentor-mentee match is unique, the following matches show how above and beyond mentors are often willing to go for their mentees.

1. Sarah Barth ’16 (Broadcast and Digital Journalism & Political Science) and Jessica Cunnington ’12 (Anchor/Reporter, News 12)

jessica-sarah

Sarah came to Newhouse NYC the spring of her junior year as a BDJ and Political Science dual. She was paired with Jessica Cunnington, a news reporter at News 12 who graduated with the same dual major in 2012. Jessica has mentored multiple times for Newhouse NYC, so it’s no surprise that there’s something special there.

“Jess is a total rock star and I don’t know how she does it,” Sarah says. “She’s training for a marathon and obviously works crazy hours, but she still makes time and is always there. To this day, we still talk.”

Even after Newhouse NYC, the pair meet up whenever Sarah’s in the city.

“It’s great to have the experience of a professional friend. It’s not like we’re networking, nothing’s forced. Cheryl does a great job of matching people,” Sarah says of Director Franklin, who coordinates all the mentor matches each semester.

This semester, Jessica is a mentor for Newhouse NYC student Nikki DeMentri. And Nikki loves her just as much as Sarah!

2. Saumya Vasuthevan ’17 (Television, Radio, & Film) and Fiona Gibb ’95 (Senior Editor, HBO)

Saumya-Fiona

Saumya came to Newhouse NYC in Spring 2017, and without Director Franklin knowing the connection, she paired Saumya, an international student from Hong Kong, with Fiona Gibb, a green card holder.

Saumya instantly felt connected to Fiona, saying, “It was really easy to talk to her about the whole visa nightmare. She got it immediately.”

Fiona, a magazine alum, was eager to help Saumya start her career. When interviewing for internships, Saumya received an email from Fiona with a link to interview prep that could help her land a gig. And it’s something Saumya still uses before all of her interviews today.

“I told her I was in really precarious position for my summer internship, and I was freaking out, because I had declined an offer, thinking I was going to get another (but got rejected from the second place). I had no offers so close to summer. She was so calm and just asked me ‘What can I do for you?’”

She gave Saumya the best advice she says she’s received so far: Never accept a job you’re not excited about.

“Sure enough, everything worked out in the end, but it was really comforting having someone more senior than you help put things in perspective. And make you realize that things like this happen, it’s not the end of the world. You’ll be okay.”

3. Daniel Denning ’18 (Advertising) and Leo Wong ’14 (Account Manager, Droga5)

Daniel-Leo

During his Spring 2017 semester at Newhouse NYC, Dan was paired with Leo Wong. Both advertising majors, Dan and Leo had a professional and friendly relationship. Leo emailed and texted Dan advice about his career, as well as the coolest things to do in NYC.

A lot of Leo’s advice echoed Director Franklin’s, like emphasizing the importance of networking and staying in touch.

“He also advised me not to be afraid to change my mind about what I want to do,” Dan says. “Leo thought he wanted to do creative advertising and even did the creative track in the Newhouse advertising major, but ended up loving account management more and pursued that instead.”

While in NYC, Dan visited Droga5 twice. Once was on a field trip with other Newhouse NYC students, but the second time Leo personally invited Dan to give him a more in-depth company tour. Dan told Leo which Droga5 departments interested him, and Leo set up half-hour interviews with five different employees.

“Since my Newhouse NYC semester ended a few months ago, I have been keeping up my professional and friendly relationship with Leo,” Dan says. “He has continued to give me advice, and I always feel comfortable asking him for help with anything advertising or career related. He came to visit Syracuse University a few weeks ago and gave me a big hug when he saw me. It was great to see him on campus and catch up.”

4. Kaitlyn Frey ’16 (Magazine) and Abigail Cuffey ‘07 (Deputy Editor, Woman’s Day magazine)

Kaitlyn-Abigail

During her Newhouse NYC semester in August 2014, Kaitlyn was matched with Abigail Cuffey, a Magazine alum who was then the heath director at Woman’s Day. Kaitlyn looked at Abby as a role model, and once they met she was overtaken by how down-to-earth she was.

“The first thing we did together was SoulCycle, which was so fun,” Kaitlyn recalls. I didn’t expect to do something with her that was so personal.”

Kaitlyn would always text and email Abby about any internship questions, like prioritizing assignments or sharing stories that she had published.

Even after Kaitlyn’s Newhouse NYC semester ended, the pair still meet up. They keep in touch through email and social media. And Abby even made sure to take Kaitlyn out for drinks once she finally turned 21.

“Now we are more close on a personal level,” Kaitlyn says. “Over the years we’ve talked about her wedding and dress shopping, and now she’s married and has a baby. It’s crazy how time flies by.”

5. Laura Superina ’18 (Magazine) and Sarah Christensen ‘07 (Director of E-commerce Product Management & Operations, ANN Inc.)

Laura-Sarah

In the spring of her junior year, Laura came to Newhouse NYC with a dilemma: she was a magazine major, but didn’t want to pursue an editorial career in magazines. Director Franklin matched her with Sarah Christensen, who was also a magazine major who decided editorial wasn’t for her either.

“When I first spoke to Sarah, I was confused about what I wanted to do,” Laura said. “She made me feel so much better because had been in the same position. We talked about how to create a narrative for myself where I can use the skills I learned in my major. She helped me shape what to say to stand out amongst others.”

Sarah helped Laura figure out what kind of internships she should look for, and even sent leads over that she thought Laura would be interested in.

“I had never thought of anyone as a mentor, and with this experience—to be given a mentor who you respect and get along with—set an example for me,” Laura says. “It taught me how to make connections and maintain them.”

6. Ada Lam ’18 (Advertising & Psychology) and Helen Rubinstein ‘13 (Account Supervisor at Cohn & Wolfe)

Ada-Helen

Ada came to Newhouse NYC in Spring 2017 as an advertising and psychology dual. She splits her time between Wisconsin and Hong Kong, so location was a main concern. Thankfully, she was paired with mentor and Public Relations alum Helen Rubinstein.

Though Helen couldn’t completely relate to Ada’s situation, she made sure she would do whatever she could to help Ada—even reaching out to her friends in the industry to get advice. She always kept it honest with Ada, especially when it came to facing the fact that the job market in Wisconsin would likely pale in comparison to Hong Kong.

Ada and Helen saw each other more often than the required two or three meet-ups. They would get lunch every two or three weeks, which gave Helen the opportunity to show Ada around New York and introduce her to the best food places (like a spot in the Flatiron district with the best tacos Ada’s ever had).

“Sometimes meeting and connecting with people is very formal, but Helen was so casual with me. I felt comfortable,” Ada said. “She seemed genuinely interested in not just helping me settle in NYC or my internship, but also my classes and personal life.”

NEWHOUSE ALUMNI: Interested in becoming a mentor? Apply here! 

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Newhouse NYC Professors: On and Off the Job

By: Isabella Wood

At Newhouse NYC, we are so lucky to have amazing professors who are successful leaders in their industries. There is nothing better than being taught by people with current, real-world experience–and there is something to be said about learning from powerful women.

I interviewed our three professors to see how their professional careers inform their classes, and how teaching has influenced their professions.

Ariana Finlayson

Adjunct Professor, Social Platforms, Processes, and Perspectives

When you work in and teach social media, your job responsibilities–and your syllabus–are constantly changing.

This is certainly true for Professor Ariana Finlayson, who is the Vice President of Digital Engagement at Marina Maher Communications, a modern marketing communications company in New York City. She has an editorial background, having worked at Hearst and Wenner before transitioning into public relations and marketing.

“At the end of the day, I love reaching consumers, and I really find people in general really fascinating,” she said of her transition.

In her current role, Professor Finlayson is overseeing various team members and brand sets. It’s a switch from her previous job on the front lines of corporate brand channels.

She recognized that being a manager is not all that different from being a teacher.

“When you’re in a managerial role or in a leadership role, like being an adjunct, you have to be really aware of how much energy you have because you’re affecting a lot of people,” she said.

She mentioned that her classes can help in her professional career, because her students are a “soundboard for reaching generation Z,” which is a frequently targeted audience. Professor Finlayson often discusses targeting, so we can help her determine what the youngest generation will be captivated by.

Professor Finlayson also says the class brings her back to the roots of the industry, as she gets to explain complicated concepts to people who are essentially blank slates.

“In a way it kind of keeps me human, and doesn’t make me go too far down the marketing strategist hole,” she said.

Teaching a class reminds her of the industry basics, which she has less hands-on work with in her managerial position.

“I kind of have to break it down back to its foundation,” she said, adding that “I keep reconnecting with that foundation” while teaching the class.

But her career helps her class even more. Social media is ever-changing, and Professor Finlayson is careful to not get stuck teaching old practices. She is constantly updating her syllabus with the industry.

“My syllabus has never stayed the same semester over semester… it kind of changes based on the clients that you have,” she says.

Being immersed in the industry means she always knows what is up and coming in the social landscape, so she can teach her class in real time.

Joy-Ann Reid

Adjunct Professor, Race, Gender, and the Media

Professor Joy-Ann Reid, best known as the controversial and captivating host of MSNBC’s “AM Joy,”  begins every class with a discussion of what happened in politics over the previous week.

“This is honestly the perfect time to be teaching this class,” she said of teaching such a relevant topic in the tumultuous political atmosphere.

She will frequently rearrange her syllabus to include relevant lessons during weeks when the topic is pertinent. For instance, this semester we discussed the concept of race and policing in America during the NFL anthem protest controversy, which was incredibly relevant and topical.

As an MSNBC anchor and national correspondent, Professor Reid is always happy to share her insights on the news as well as listen to her student’s perspectives.

“What you write in your papers is so interesting… it offers a different perspective,” she told me about the class as a whole.

Professor Reid is also an invaluable resource to her students because of her diverse professional background. Along with hosting her own show, she is a frequent guest on “Meet the Press” and “The Rachel Maddow Show,” she is working on a documentary project, and she has written books including Fracture: Barack Obama, the Clintons, and the Racial Divide.

Professor Reid is not only working in a landscape relevant to this class, but she’s living it.

“Being a woman and being African-American means that I notice these issues of diversity,” she said, making clear that issues of race and gender are not unique to this political landscape. However, they are at the forefront of the news more often than usual.

“99 percent of what I cover is politics,” she said, and mentioned that teaching her class reminds her that “not all news audiences are over 50 years old.” Her students give her perspective each week during in-class discussions and through writing assignments–and we are just as lucky in return.

Maryanne Stanganelli

Adjunct Professor, Communications Law for PR and Advertising

Professor Maryanne Stanganelli finds direct parallels all the time between teaching and her legal career. teaches the communications law class. She is a litigation professional development manager at the law firm Milbank, Tweed, Hadley & McCloy. In that position, she works on professional development and mentoring young lawyers, so her role at the law firm is “almost teacher-like.” She mentioned the direct parallels between teaching undergraduates and professional development.

“What was great when I started this job was to be able to match my knowledge with a more practical approach for undergraduates,” she said.

This is not Professor Stanganelli’s first teaching job. Previously she taught both undergraduates and law students at the University of Miami previously, and she liked teaching because it is easy to get bogged down in specifics of law, whereas “this class requires you to stay on top of what is fun and new and cutting-edge.”

She also mentioned that her class reminds her of the basics, and gets her out of speaking exclusively in legalese.

“Every once in awhile you have to give legal advice to a small company where there is no lawyer and you have to be able to explain it in a way that’s not speaking in legalese… it takes some effort,” said Professor Stanganelli, comparing that circumstance to teaching law to undergraduate students with little to no background in the subject.

But, of course, her professional experience is invaluable to her students.

Until just recently, Professor Stanganelli was a litigator specializing in copyright and trademark law, a huge focus of our class. Her cases would frequently work their way into her lessons, ensuring that each lesson was as current and relevant as possible.

She loves her law career for the same reason she loves her class. “In both, you get to learn about new industries all the time,” she said.

We are so grateful to learn from these three industry stars as they teach us things we couldn’t imagine learning in any other classroom setting, and we hope we help them along the way as well.

Our Top Tweet-Worthy Moments at Twitter NYC!

By: Omneya Aboushanab

On Monday, November 27th, our Social Media class was given the chance to tour the Twitter NYC offices with Newhouse alumna Mindy Diamond. Mindy graduated from Newhouse in 2011 as a public relations major, and is now Senior Product Partnerships Manager at Twitter. She gave us a presentation about Twitter and her role there, as well a quick tour of the very cool office space.

It wouldn’t be an official visit to Twitter without a #tweet or two. Luckily my classmate and friend, Max Murphy, took over the Newhouse NYC Twitter on Monday to live-tweet our tour, and he captured some great moments that we want to share with you.

Of course, as you would expect, the branding at Twitter was amazing. Their infamous logo was everywhere! We saw it on the lobby entrance, the walls, the presentation, Mindy’s water bottle…our name tags. We loved it!

    

We learned a lot of insider information during our visit. By now, you probably know that Twitter upped its character limit. But did you know that you could turn that feature off? Neither did I. Now I know, and now you know. You’re welcome.

Fun fact about this sign: Every Twitter office that exists in the world has their own version of it. The hashtag comes from a Twitter employee that was ill. She received tons of support from her Twitter office family, and one day posted about it using #LoveWhereYouWork. She later passed away, and the hashtag stuck with the company. Mindy says that is just one example of how close-knit the Twitter employees really are.

One of the coolest spaces in the Twitter NYC offices was the cafeteria. It resembled a classic high school cafeteria. Twitter employees are given breakfast and lunch every day (jealous, I know), which allows them to interact with people from other teams. The cafeteria includes a small stage where they host employee events and speakers. Of course, that includes Twitter co-founder and CEO Jack Dorsey when he’s in town.

A huge thank you to Mindy for an amazing tour, and another thank you to our Professor Ariana Finlayson for organizing this experience for us. Sadly, this was our last social media trip, but a great one. Glad we were able to end with a bang as the fall semester winds down.

To read more about the rest of our trip, be sure to check out Max’s full takeover on the Newhouse NYC Twitter!

 

From SU Orange to the Big Apple: Newhouse NYC Success Stories

By Nicole DeMentri, BDJ senior and Newhouse NYC student

Life after college is an adjustment. But Newhouse NYC, a professional semester for Syracuse University communications students, gives students an entire semester to work, study, and live in the Big Apple. A trial run, per se.

One thing students in the program—both past and present—have in common is the unique drive to begin making strides early in their chosen craft.

Of the dozens of students that have walked through the glass doors of the Fisher Center, so many of them have gone on to have incredible careers. Here are just a handful of the success stories out of Newhouse NYC.

1. Kaitlyn Frey, MAG ‘16

Kaitlyn-FreyNewhouse NYC internship: Cosmopolititan.com

Current job: PEOPLE, Style and Beauty Editorial Assistant

Kaitlyn decided to apply to Newhouse NYC, since New York was both close to home and a city she always wanted to live in. She was thrilled to find out she was accepted. The magazine major attended Newhouse NYC’s inaugural semester in Fall 2014 with only a handful of other students.

That semester is where Kaitlyn connected with her now boss, Andrea Lavinthal, Style and Beauty Director at PEOPLE. And it happened on Twitter. Kaitlyn had to interview someone she admired for a class assignment, so she reached out to Andrea. Now fast forward three years and they work together.

Every day Kaitlyn is tasked with writing three to four news posts for PeopleStyle about the latest style or beauty trends. She most recently helped with the annual TODAY Show and PEOPLE Beauty Awards, where she oversaw the awards process. While interning, she was able to write for Cosmopolitan.com, which began her style writing career.

“The Newhouse Mafia is definitely real. I work with all Newhouse alumni now and I always have worked with all Newhouse alumni. “

2. Dan Colantonio, ADV ‘16

Dan-ColantonioNewhouseNYC internship: Modell’s

Current job: MullenLowe Mediahub, Digital Media Planner

As a life-long Syracuse sports fan, Dan decided to pack up his bags and head to snowy Syracuse. It wasn’t until his sophomore year that he decided he was going to study advertising, where he thought sports would be his area of expertise especially since he played for the rugby team. By spring of his junior year, Dan was packing his bags to head home for the Spring 2015 semester to attend Newhouse NYC.

Sports has been a constant in Dan’s life, so naturally he worked with a sports-oriented company, Modell’s, during the program. While there, he worked on advertising campaigns for the Super Bowl XLIV and 2015 NBA All-Star merchandise. He also helped manage Modell’s social media platforms.

His experience proved valuable back on campus, too. He soon became heavily involved in Syracuse Athletics, running all of their social media accounts.

By senior year, his career anxiety kicked in. He felt like he needed to find a job, and he needed to find one now. Dan viewed his fall semester as “SAT prep for college students,” and he believes doing all of the legwork early helped him to secure a job at Maxus in the spring right before Mayfest.

“Put in the work and show you care and everything will fall into place, I promise.”

 3. Dana Froome, PRL ‘16

Dana-FroomeNewhouse NYC internship: Hearst Magazines

Current job: Mashable, Assistant Programing Editor

Dana originally went to Syracuse University for public health, but quickly realized that was not the path for her. To help her decide, Dana printed out the entire list of majors offered and crossed off which ones she didn’t want to try. PR was something she always was interested in, so she decided to give it a try, switching into Newhouse as a sophomore.

Throughout college, she took internships very seriously and has an extremely impressive resume to prove it. However, her Newhouse NYC internship at Hearst Magazines in Fall 2015 was where she discovered her love for the digital world and social media.

Post-grad, she took various internships and freelanced until she landed at Mashable. Dana’s passion for her job is inspiring. She creates stories for Mashable’s Snapchat Discover page and Mashable Reels found on their website. She credits it all to perseverance.

“I went on a lot of interviews and I’m happy they passed over me because I’m very happy where I am at right now.”

4. Lauren Anderson, BDJ ’17

Lauren-AndersonNewhouse NYC internship:  CBS “Evening News”

Current job: CBSN, Digital Associate

Lauren was involved with all things television production since the day she stepped onto campus. She even became the CitrusTV News Director. So it was an easy decision to continue her love for news through her Newhouse NYC internship in Spring 2016.

For her Newhouse NYC semester, the broadcast and digital journalism major landed at the CBS “Evening News” desk.  One of the highlights of Lauren’s internship was being able to produce her own teases for the weekend edition of “Evening News.” She even got a chance to sit at the desk and record a practice reel.

Things came full circle for Lauren when she accepted her current job at CBSN, and she credits her time with the evening newscast for her job now. Just a few months into her career, Lauren is already producing her own segments for the 24-hour online news network. Impressive, to say the least.

“In cliché terms, the semester literally taught me not to hold back and to go for my dreams. I learned that you could work your dream job in NYC out of college, you just have to make sure you get yourself there.”

 5. Jessica Mendelson, TRF ’17

Jess-MendelsonNewhouse NYC internship:  NBC Bravo/Oxygen

Current job: NBC East Coast Page, Cable Entertainment PR

While on campus, Jessica was involved in just about everything. She was Vice President of Communications for her sorority, Delta Gamma. She anchored at CitrusTV. She studied in Madrid for a semester. She graduated Phi Beta Kappa, Rho Lambda and Order of Omega while juggling classes in both of her majors: Television, Radio, and Film and Spanish. Oh, and she also graduated a semester early.

Newhouse NYC, though, was always how she wanted to spend her last semester. Bravo and Oxygen was Jessica’s dream internship, but she didn’t know much about the NBC Page program until she started at 30 Rock in Fall 2016. It was Donald Adler, the East Coast Page assigned to her department, who introduced her the world she now loves so dearly. She knows for certain she wants to continue succeeding in the cable entertainment world, whether through her opportunity in the PR department now or even through her experiences with Bravo and Oxygen while at Newhouse NYC.

Aside from the opportunity of a lifetime, Jessica credits the program for helping her find her way post-college. And one of her favorite things about the program? Well, it was how she got to test-run her life now.

“In New York it’s a very different grind and a very different hustle. But it’s not jolting when you do this program and then live here.”

6. Samantha McClain, ADV ‘17

Sam-McClainNewhouse NYC internship: The 88

Current job: Horizon Media, Talent Acquisition Partner

Samantha wasn’t the keenest on spending any time in Manhattan, but that quickly changed after she spent her Spring 2017 semester at Newhouse NYC, interning with digital agency The 88. As the agency’s strategy intern, she focused on collecting and analyzing social data for their luxury and beauty clients.

It was Sam’s last semester before graduating, and her attitude was to just suffer through the city for a few years to establish herself in the industry before moving out west. Turns out she loves it here. From her cozy NYC apartment, to learning how to navigate the city, to her greatest feat: figuring out how to own Trader Joe’s on just $20/week.

When she saw Horizon’s Talent Acquisition Partner job posting on LinkedIn, she immediately cold-called her now boss sitting on her bed in her NYC room and made her case as to why she should get the position. Samantha says that her confidence and skills gained from her internship made her pick up the phone to interview for Horizon’s open position. And that job offer helped her stay in NYC–the city that now makes her cry when she thinks about leaving.

“My mindset was: the sooner I get there, the sooner I leave.  But now you’d have to pull me out kicking and screaming.”

The list of success stories from the dozens of former Newhouse NYC students could span another ten pages, and that is simply thanks to the opportunities through this program. Whatever major, whatever year, whatever you’re involved in, this program will give you a taste of the “real world” and make you want to stay in it forever.

 

The Future of Sports and Media: Newhouse NYC’s Event with former NBA Commissioner David Stern and Edward Bleier (’51)

By Omneya Aboushanab, Newhouse NYC student and BDJ senior 

On Thursday, November 9th, Newhouse NYC hosted a conversation with former NBA Commissioner David Stern and long-time TV/movie executive Edward Bleier (’51).

At 7pm ET, Newhouse NYC‘s Fall 2017 students, along with about 50 Newhouse alumni, filled Syracuse University’s Fisher Center in New York City to listen to a riveting conversation between the two media moguls. But the talk reached far beyond the room. Since the event reached capacity so quickly, it was simultaneously live streamed on Newhouse NYC’s Facebook page with more than 2,500 views. (We invite you to watch if you haven’t already.)

Newhouse NYC director Cheryl Brody Franklin and program advisor Marisa Ramel made the event more than just a talk. From 6-7pm, students and alumni enjoyed refreshments while networking with one another. While networking can be hard for students, the setting made it simple because nothing is easier than bonding over your love for ‘Cuse. Even our guests of honor Stern and Bleier casually walked around and had conversations with various attendees.

At 7pm, Stern and Bleier began their strategic conversation surrounding the radical changes in the communications industry, including those implemented by Stern during his 30-year reign as NBA Commissioner. Stern, a fan favorite, is arguably one of the biggest and most effective executives in media and sports. And Bleier, like so many distinguished Syracuse alumni, is a media legend. The combination of the two left the audience in awe. From the conversation, it became clear that Stern is a big reason why sports and media are the way they are today–from the way sports are broadcast to how they’ve transformed over the years into an extraordinarily lucrative business.

Especially enjoyable was the Q&A portion of the evening, when audience members and Facebook Live viewers had their questions answered. Some questions centered around the NBA, obviously, but others focused on the media industry in general. A particularly popular topic was the growth in companies like Amazon, YouTube, and Twitter doubling as streaming services. Stern said that digital streaming will continue to end the ubiquity of cable in sports viewing, even predicting that Netflix will eventually try its hand in the sports world. He said that this was something the industry will have to get used to, specifically in the context of those companies bidding on NFL games now, and possibly other leagues later on.

In the back of the room, BiB Media, a Brooklyn-based production company founded by two Newhouse alumni, seamlessly ran our Facebook Live stream. A few lucky Newhouse NYC students were invited to help. I was in charge of vetting the comments section and selecting ten viewer-submitted questions that would spark the most conversation. My other two classmates, Nikki DeMentri and Logan Grossman, were also working in what we called the “command center.” They were replying to viewer questions and comments, as well as posting important snippets from Stern and Bleier’s conversation. Being that the three of us are BDJ students, it came as no surprise that we wanted a hand in the broadcast of the event.

After the talk and Q&A ended, the night didn’t. More mingling, conversations, and fan moments happened. A line of people formed around Stern, as Newhouse NYC’s sports-obsessed students couldn’t wait to grab a photo with the NBA legend. Mr. Stern and Mr. Bleier posed for plenty of pictures, while Mr. Stern showed off his customized ‘44’ basketball jersey.

It was a night to remember, and we couldn’t be more thankful for a program that provides its students with amazing opportunities like these. A huge thank you to David Stern and Edward Bleier for their wisdom, and another thank you to everyone who attended and tuned into our Facebook Live.

Tune in: Newhouse NYC presents David Stern, former NBA Commissioner, Nov. 9 at 7PM EST

David Stern, arguably the country’s most effective executive in media and sports, will have another strategic conversation with longtime TV/movie executive Edward Bleier ’51 about the radical changes facing the communications industry–including those David initiated as Commissioner of the National Basketball Association.

The event will take place on November 9, 2017 at 7PM EST at Syracuse University’s Fisher Center in NYC. The RSVP list is currently closed due to capacity constraints, but you can still follow along:

TUNE IN VIA FACEBOOK LIVE

The event will be broadcast in real time on Facebook Live via Newhouse NYC’s Facebook page.

To get tune-in reminders, head to the Newhouse NYC Facebook page today and sign up to “attend” the Facebook Live event.

To watch, go to the Newhouse NYC Facebook page and click “play” on the Facebook Live video.

To share the video, go to the Newhouse NYC Facebook page and click “share” to broadcast the Facebook Live event on your own page.

JOIN THE CONVERSATION

Follow along, retweet, and share on social media:

Twitter: @NewhouseNYC

Instagram: @NewhouseNYC

Hashtag: #DavidSternLive

David-Stern-event

 

4 Cool Things We Saw at Bloomberg NYC

By Omneya Aboushanab 

      1. We found a Newhouse alumna!

Well, ‘found’ is a strong word. Our fabulous Social Media professor, Ariana Finlayson, planned the whole trip, but still #newhousemafia. Megan Hess (MAG ‘11) is a Mobile and Emerging Platforms editor at Bloomberg here in NYC. She is in charge of their consumer mobile app, Bloomberg, which offers global business and finance news as well as market data and portfolio tracking tools (download it here if you don’t already have it… and turn your push notifications on). She also oversees the 20 newsletters that go out from Bloomberg’s news department.

One piece of advice that I loved from Megan was to keep a positivity log. She said that she keeps a Google Doc of random good things that happen to her at work. It’s her own little way to cheer herself up if she’s having a bad day. Megan loves her job, but she said very clearly that we can love our jobs, and still have bad days. It’s okay.

      2. We learned how to side hustle.

Megan was a Magazine Journalism major at Newhouse, but she always had a knack for the digital world. She even started her own website, NoJoeSchmo.com, a platform she created when she graduated from college. Megan said it was her way of making sure she always had a place to write, even if she wasn’t working. The site is a compilation of stories she collected from subjects about where they work. The theme is cool and crazy jobs that not a lot of people know about.

Megan also serves as Vice President on The Board of Directors and Foundation Board of New York Women in Communications, which is the premier organization for communications professionals in the New York metropolitan area. I think it’s safe to say she’s pretty cool, and we know you’re jealous of our one-on-one. 

     3. We raided the free pantry. 

The Bloomberg building is incredible. It’s all glass and shaped in such a neat ‘U.’ The 6th floor is basically the main common area, where of course we spotted the free snacks and drinks right away. How, you ask? Well, college students and ‘free’ go together like peanut butter and jelly. They had every snack imaginable: Oreos, granola bars, and chips, oh my! OK, enough about the snacks. 

The more important part about the 6th floor is that it’s meant to be interactive. Bloomberg wants to push its employees to interact with one another even if they don’t work in the same department. They even went to great lengths making sure that the elevators don’t go to certain floors. That way you have no choice but to walk through the 6th floor. There are escalators and stairs, so you can get to where you’re going, but it just makes it a little easier to meet new people and appreciate the view that way.

The 6th floor is very vibrant and welcoming. There are fish tanks everywhere (my personal favorite, I can get lost looking at them for a long time), murals, and digital screens that update in real time. The mural of the people on the glass is meant to represent all of the different types of people that are employed at Bloomberg. I really appreciated the diversity and creativity of the individuals.

      4. We got invited to Money Talks, Bloomberg’s exclusive Facebook group

Megan spoke to us about Money Talks, a private Facebook group for Bloomberg that you have to be approved for before being able to join. It is Bloomberg’s way of targeting an audience that they felt they were missing… young people like Newhouse NYC students and females, since Bloomberg’s audience skews on the older side and is mostly male. Using social media is a clever way to try and broaden that audience. 

The group consists of about 3,000 people right now. All you have to do is ask to join via Facebook. Megan says the reason they monitor the group is so that they can reduce the amount of fake profiles that are spamming people.

Money Talks consists of stories that Bloomberg reporters write, question statuses, discussion posts, and much more. It’s just a way for readers/viewers to interact with one another and the reporters on a platform other than the mobile app or website.

As usual, it was an amazing field trip thanks to our wonderful Newhouse NYC program. A huge personal thank you to our social media professor, Ariana Finlayson, for organizing the trip for us, and another mega orange thank you to Megan Hess for welcoming us into her world post-‘Cuse.