By Kenyona Chaney
This semester, my peers and I are interning at some of the best companies NYC has to offer! Newhouse NYC helps us find the opportunities and we take full advantage and show our supervisors what Newhouse is truly made of — pure excellence.
Here are some amazing things our students have been assigned and mastered:
“I got to work with incredibly talented women from The Cut, and see what it’s like covering an event live for a digital publication. We ordered food in a conference room in New York Magazine’s office while watching the show, all of us working and chatting at the same time.
Once the red carpet started before the show, I would find images on Getty of celebrities, send them to the photo department, and then upload them into an image gallery. In this gallery, I would find every celebrity’s name and research “who” they were wearing.
For SEO purposes, since last year’s Oscars red carpet article got so many views and was back-linked, or other outlets linked out to the article, it would show up on the first page of Google. So I took out the old content from that original article, leaving only the slug as a framework, and re-published the article from last year with a different slug. Then I took all of the new photos from the Oscars and put them into the new article, which had the powerful SEO slug already built into it. Thanks to that, we showed up second on Google if anyone searched “Oscars Red Carpet,” which does wonders for our traffic.”
“Each time I uploaded a new celebrity’s picture to the article, I would re-publish it and send it back to social, updating the article live. This went on for a few hours until I found what everyone was wearing- either through Instagram, other articles online, or reaching out to public relations at different brands. While I was doing this, I also saw that Lady Gaga was wearing the Tiffany Diamond — a diamond I know and love, as a girl obsessed with jewelry — and asked the editors sitting in the room with me if I could write up an article about the rock. They said yes. It was a late night and some really hard work, but I got to learn from the best and be there while they pitched live and tackled several different stories at a time.”
“Everything you’ve learned in Newhouse’s Portfolio 1 and 2 classes is going to be something that leads you to success. From coming up with creative concepts to using After Effects, I do cool tasks everyday. My copywriter and I are briefed on different brands and we brainstorm ideas based on the information. After that, we present our ideas to the Group Creative Head. Creative heads will tell you which idea they like and give instruction. Then we do two internal reviews with the account and digital team. Finally, we present our idea to the client. My copywriter and I created social promotions for Captain D’s Seafood Kitchen–to see them animate, please click the links below.”
“NBCUniversal is always hosting professional events for organizations such as Women in Cable Telecommunications (WICT) and TECHWomen, and I had the opportunity to attend a TECHWomen Lunch and Learn. Melissa Cavell, a Full-Stack Developer at NBCUniversal, presented on the role of Python in the Ad Sales team. Since I’m an advertising major with a minor in Information Management & Technology (IT), this event was right up my alley and I couldn’t wait to network with coworkers who are pursuing a career that I am very interested in. I learned all about the back-end work that goes into constructing certain NBCUniversal websites and even had the chance to speak with Melissa after the event. Because of all the interesting events that are always going on, I have been able to meet with many successful professionals and learn so much by making meaningful connections!”
“From February 16-19, I had the amazing opportunity to attend Toy Fair with the company that I am interning with, FAO Schwarz. Toy Fair is an annual event that takes place each year in the Jacob Javits Center in NYC. While I was there, I had the chance to shadow my advisor when she was walking the floor, go from booth to booth, and meet with other store vendors. We got to see new products that weren’t out yet, listen to the vendor’s presentations, and talk about potential future partnerships. I spent the rest of the time in our booth talking to people who stopped by with any questions. I really learned a lot throughout the weekend. I enjoyed walking around in my free time and talking to other store vendors that were there and asking about their upcoming plans and products. My favorite booth that I went to was White Mountain Puzzles because my family does one of their 1,000 piece puzzles together every year over the holidays as a tradition, so it was really cool to see some of their new puzzle designs and what I have to look forward to this holiday season.”
“It’s been a little over a month at my internship at “Good Day New York,” and one of the cool things I get to do is go out “on the field” in a reporter truck and shoot a live shot of a developing story. Recently, Meghan Markle was staying in New York City on the Upper East Side for her baby shower. On the day of shower, I went out with a camera crew to The Mark Hotel at around 6 a.m. to set up the camera so we can get a good shot of the building. At around 7 a.m., one of the “Good Day” anchors, Jennifer Lahmers, joined our crew so she could begin reporting live from outside the hotel. As I was sitting in the truck, other news outlets started arriving in hopes that Meghan would walk out of the building. The baby shower was definitely happening that day because I saw a harp being delivered into the hotel, and our camera crew caught a glimpse of the food items for the shower such as cotton candy and chicken. This was a very exciting experience because it was not only an entertaining story, but it was my first time out on the field with a reporter and crew! ‘The time I stalked Meghan Markle…’ will definitely be a great conversation starter someday!”
Want to join in on all of these cool things? Apply to be a part of Newhouse NYC and let the internships, networking, and fun begin!
Be sure to follow @NewhouseNYC on Instagram to see more AMAZING opportunities our students have received during their semester in NYC.