Newhouse in NYC Meets: Thea Haigh of Sunshine Sachs
Students in the Social Platforms, Processes and Perspectives class are hearing from some of the best names in the industry this semester, and last week was no exception. Thea Haigh, Vice President of Digital and Social Media at Sunshine Sachs, visited the group on Tuesday, September 23 and talked about how brands use social media for storytelling purposes. She gave insightful, first-person accounts of how she uses social media on a daily basis to effect change and lead a conversation. The students picked Thea’s brain about collaborating with celebrities, dealing with crises and strategizing partnerships for campaigns–all on social platforms. At the end of the night, Thea gave the students a tour of the Sunshine Sachs’ impressive offices (on the top floor of the same building as the Fisher Center).
The students learned so much and loved hearing from someone with such an interesting background. Thanks to Thea for the incredible presentation!