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Newhouse in NYC Meets: Julie Mendez of Tractenberg & Co.


Social media + beauty products = very happy Newhouse in NYC students. So tonight’s lecture from Newhouse alumna Julie Mendez was quite the treat. The Senior Director at Tractenberg & Co. talked with the students about her unique career path, specializing in the multicultural division, first at Edelman and now at Tractenberg & Co. She also explained in detail how the world of public relations has changed so drastically over the last 10 years because of social media. She went over specific case studies on how PR agencies build their relationships with the media and bloggers via social platforms. Kaitlyn Frey, a junior magazine major, live-tweeted the lecture. Some of our favorite soundbites are below. Thank you, Julie, for sharing your fascinating stories and for bringing us such fabulous beauty products!


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