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Learning Social Tips from the Pros at HBO

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On September 22, students in the Social Media class got the inside scoop about working at HBO from Kristin Granero (Manager of Digital and Social Media Marketing, Series, HBO Documentaries, HBO Films) and Trevor McNeal (Manager of Digital and Social Media Marketing, Series, HBO Sports, HBO Boxing). The two social media pros talked about everything from planning to executing and evaluating a successful campaign to touching on influencer outreach and fan engagement. Kristin and Trevor left us with some inspiring words (and some really cool HBO gear–see below!): it’s important to find a career that speaks to your interests because being passionate will always make you a better worker and more valuable employee.

Thanks to Kristin and Trevor for such an inspiring night!

Leah Fagen, Newhouse NYC student and junior PR major

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