What We Learned at Twitter Headquarters
One of the many cool things about Newhouse NYC is that we get to hear directly from some of the most talented and prominent people in the industry, both at the Fisher Center and in their respective offices. On Tuesday, October 6, students in the Social Media class had the opportunity to visit Twitter headquarters and hear from Janice Morris, who oversees Twitter’s Entertainment Lifestyle and News strategy.
After a tour of Twitter’s beautiful office space, which opened last April and contains several common meeting places for employees to talk with each other and with co-workers from offices across the country, we got to sit down with Janice and hear the inside scoop about Twitter and Periscope. Here are some of the most interesting things we learned:
Did you know you can make private lists in Twitter so that you can follow people without actually having to hit the “follow” button? This is a great tool for research, organization, monitoring and more. Once you have your lists, head over to your Tweet Deck to filter your searches and find the exact results you need.
Did you know you can edit videos directly in the Twitter app? It’s a simple as recording one or more clips, dragging-and-dropping them into the order you want them to appear and deleting the ones that weren’t deemed tweet-worthy! If your video is one long clip, Twitter also lets you trim the recording so that you’re sharing the exact moment you want your audience to see. Plus, media-forward tweets (those with videos or pictures) get significantly more engagement—a few extra favorites and retweets never hurts!
Did you know Periscope users worldwide produce an average of 45 years of footage each day? From red carpet events, to behind-the-scenes looks, interviews, intimate moments, crucial reporting from journalists and so much more, everyone in the media world should familiarize themselves with the app that is changing the way people share information and build meaningful relationships with their audience.
Huge thank you to Janice for showing us around Twitter and helping us to become the Twitter and Periscope pros we hope to be!
—Leah Fagen, Newhouse NYC student and junior PR major