Kicking off March in NYC
By Caroline Cakebread, Junior Newhouse NYC student and MAG major
Last week was quite an exciting week here at Newhouse NYC. Not only did the temperature finally get above 70 degrees, we also had the opportunity to hear from Kristin Granero of HBO, visit TBWA advertising agency, and take a tour of the Bloomberg Building. Check out some of the highlights of our amazing week below: Tuesday, March 8: Kristin Granero manages digital and social media marketing at HBO, and gave a presentation for Professor Finlayson’s social media class. She took the class through her day-to-day responsibilities, which range from managing social accounts and communities, to creating content for those accounts, to hosting premieres for HBO shows and documentaries. There was time for a Q&A session after, and everyone had a lot of questions about how exactly a new grad could go about getting a job in social media. In response, Kristin emphasized the importance of being knowledgeable about social trends and using personal social channels in a professional way. She also had some sweet HBO swag to hand out afterward—the Game of Thrones tote bags quickly became a class favorite.
Wednesday, March 9: The race, gender, and media class took a trip to TBWA advertising agency and met with Doug Melville, Chief Diversity Officer. After a tour of the office, Melville talked to us about his own slightly-unusual career path. He has done everything from managing tours for celebrities to starting his own marketing company. In his current position, he says he has three main responsibilities; (1) working with HR to widen the employee applicant pool, (2) working with the creative team to focus on hiring agencies run by women and diverse groups of people, and (3) creating programs for social inclusion within the staff. He also left students with a few extra “life tips.” Our favorite: Enjoy the ride. It’s something he knows a lot about—his first job out of college was driving the Oscar Mayer Wienermobile across the United States.
Thursday, March 10: Our week came to a close with a trip to the Bloomberg building. We were all very impressed with the beautiful building when we got there, and then maybe even more impressed by the endless supply of granola bars, cookies and chips supplied to Bloomberg employees daily. The visit started off with a tour of the building, and we quickly noticed that every office, conference room and lounge area was made of see-through glass. Our guide told us that transparency is something the company values, and that except for the studio where Charlie Rose films, the entire office space is built to be transparent. Some favorites from the tour were the curved escalator (one of the few in the world) and the Bloomberg TV studios. After the tour, we heard from three SU alum who work in various parts of the company. All three were incredibly knowledgeable, and spoke very highly of the atmosphere at Bloomberg—and the endless supply of granola bars.