Social Media Editors Laura Cohen ’15 and Daniel Taroy ’13 Share Valuable Career Advice
By Marlena Ahearn, senior magazine major
On Tuesday night the social media class heard from two recent Newhouse graduates. Laura Cohen, social media editor at Redbook, and Daniel Taroy, social media editor at Fast Company, shared their experiences finding jobs after graduation and directing the social media presences of two major publications. In just over an hour, the two shared invaluable advice with the fall 2016 social media class.
Move On, Move Up
Many people will tell you to stay in one place for at least a year. But Taroy said it’s important to enjoy what you do. Don’t work for a month, leave and repeat. Make smart moves that allow you to move up quickly. It’s easier to move out and move up, rather than to try and move up at the same publication, Cohen added.
Take a job at somewhere bigger, even if the hours aren’t great, says Cohen. Taroy said that while working at More, he was able to do things he never thought he would like meeting Meryl Streep and Michelle Obama in the same day. “Take all the opportunities they give you,” said Taroy.
Don’t Get Hung Up On Your “Dream Job”
That dream job at Vogue with an editor’s title? It might not be what you imagine. That position on the masthead is most likely so niche and specific in a large company that you won’t have the opportunity to do what you dream of doing. Your job becomes task oriented and extremely specialized, said Taroy.
You Are Not An Imposter
Taroy said imposter syndrome is very real, especially when you start your career. Making that move from intern to real employee is a hard one. He is adamant — don’t feel that way. People hire you for a reason, so don’t undervalue your youth. Youth does not mean inexperienced. It’s a very useful thing, especially in the digital world.
Social Media Is Hard
Social media sounds like the most fun and easy job to many. But it’s not without stress and hard work. Social jobs are collaborative. “It’s working with people all day long — like one big group project. No one is coming up to your desk and saying ‘How can I help you today?’ You have to seek them out and embrace the people you work with,” said Cohen. It’s also crucial that you always stay “plugged-in.” You can take breaks, and you don’t always have to be “on,” but always being in communication and up-to-date is crucial. Even if you’re busy with other things, social media is not a 9-5 job.
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