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LA 92 Screening and Our Last Diversity Class with Professor Joy Reid

By Allison Raymond

On Wednesday, April 26th, students of Professor Joy Reid’s Race, Gender, and the Media class met in Harlem for the screening of LA 92,” a documentary about the LA riots in 1992. We were the youngest people there, and several people were shocked that we were not yet born at the time of these riots, but were also happy to see that we wanted to learn more about them.

The film itself was extremely well done and at times emotionally intense. The directors sorted through over 100 hours of video to create this stunning piece of film. There was no narration and it only consisted of original footage, which was very interesting to see. The film showed the events leading up to the riots and captured the shocking moments in a way that will definitely stick with me. Similarly to the screening of “Time: The Kalief Browder Story” we attended earlier in the program, it wasn’t necessarily a “fun” thing to watch, but it was definitely a powerful learning experience.

Because it was our last class, Professor Reid took us to Melba’s, a Southern comfort food restaurant. As we arrived at the restaurant, we were greeted by the staff and a personalized menu that Professor Reid had set up for us. She also gave each of us a signed copy of her book, Fracture: Barack Obama, The Clintons, and the Racial Divide, and a copy of George Lois’s Damn Good Advice. The food was amazing (that mac and cheese was to die for!) and we had a blast hanging out with Prof. Reid.

Even at 11:00pm, we didn’t want to leave. We didn’t want this class to end! Prof. Reid has been such a positive energy and we are sad that our learning experience with her has come to an end. Thank you Prof. Reid for all that you have done for us this semester! We are all proud to be your first class.

How I Tamed the Subway

By Ronnie Saldarini

I was born and raised in the suburbs. After years of traveling on the open road, lined with green yards, picket fences, and the occasional squirrel, I was not looking forward to commuting in a crammed subway car that runs underground. For me, taking the subway seemed like a daunting task. I’m not a fan of crowded places and I was afraid I’d get lost trying to follow the twisted lines of the subway map. But after living in New York City for about four months now, I believe I have tamed the subway. So to all of you who are fearful of joining the rat race, here are a few tips and tricks to make your subway experience a quick and easy way to traverse this concrete jungle.

The subway is probably the best way to get around the city. You don’t have to deal with traffic or weather conditions, and it’s usually faster and always less expensive than taking a taxi. I know the subway map is intimidating, but apps such as Citymapper and Google Maps will give you directions for free. Literally type in a starting address (or use your current location) and an end address, and the apps will provide you with step-by-step directions on where the nearest subway stop is, what subway (or subways, if you have to transfer) you need to take, and what stop to get off at for your final destination. The apps also offer information about when the next subway will arrive, provide an ETA, and even note any delays. Unfortunately for all of us, delays happen often. Take it from me, it’s stressful being stuck on a delayed subway when you know your class starts in less than 30 minutes. Thanks to Citymapper though, I was able to find directions to another subway and made it to class with two minutes to spare. And on the off chance you get lost, remember that New York City is a grid filled with straight lines and right and left turns; you’ll be able to find your way. One thing I’m still trying to master is making the correct turn out of the subway. I often walk a block before I realize I’m walking in the opposite direction of where I need to go, but almost no one else has this issue (if you do, my next blog, “How I Tamed Right versus Left Turns and Vice Versa,” will be released as soon as I figure that out).

 

It’s easy to plan a subway ride, but riding it is a different beast. There is nothing fun about riding on a crowded subway during rush hour. The subway is loud, sometimes smells, and has many characters who do not care about your “personal space.” While you can’t do much about potential smells, listening to music on headphones lets you block out the noise around you. Just make sure it’s not blasting, which can annoy the people around you, and make you less aware of your surroundings. There have been numerous times where my music prevented me from hearing people get on the subway. Don’t do this to yourself. Otherwise, you’ll be shocked (and sometimes frightened) to see four extra people standing near you (who weren’t there minutes ago) when you finally pick your head up from your phone.

To give yourself room, I suggest packing light and standing near the doors of the subway car. A small backpack or bag keeps you from bumping into people, and standing with your back to the door means no one can stand behind you. On my first day of class, I made the mistake of bringing most of my books and standing in the middle of a subway car. Every time I turned, my backpack hit someone, which New Yorkers do not appreciate (they didn’t yell at me, but their death stares made it clear that I had wronged them). Although you might have to step aside more often to let people on and off the subway if you stand near the doors, you’ll ultimately have more space to yourself and lower your chances of irritating people (like I did).

If you aren’t convinced that you’ll survive the subway, please read how my first subway trip went compared to my subway trip a week later. The first time I used the subway, it probably took me 7 minutes to figure out how to buy a MetroCard (you will be fine if you just follow the on-screen instructions, which I was incapable of doing for some reason). Once I had a card, it took me three tries to properly swipe it through the gate. Then I struggled to fit my over-packed backpack through the turn style and had an internal debate about whether I should head downtown or uptown. Once I got on the subway, I held onto a railing with two hands since I would lose my balance anytime the train would suddenly stop then accelerate. The entire subway ride, I constantly checked my phone for step-by-step directions to make sure the subway was going past all the correct stops. Finally, after what seemed like an eternity (it was a 17-minute trip according to Citymapper), I arrived at my destination.

A week later, there is no subway story to tell. I had no issues. I swiped my Metro Card, got on the right subway, stood confidently during the subway ride, and arrived at my stop in a couple of minutes. Your first subway ride will most likely not go well, but you’ll be able to tame it in a week like I did (or probably less time). I always got to my destination in a timely manner, no one bothered me on the subway, and best of all, I felt like a real New Yorker.

 

 

 

 

Social Branding Panel: Experts Share Six Ways to Grow Your Brand

By Dan Denning

On Thursday, April 13th, Cheryl Brody Franklin, Director of Newhouse NYC, held a Social Branding Panel that featured four Newhouse alumni who are successful entrepreneurs and social media experts:

social branding panelists

 

Ali Maffucci (top left): Inspiralized

Violet Gaynor (top right): The Glow

Scott Wiener (bottom left): Scott’s Pizza Tours

Katie Sturino (bottom right): The 12ish Style

Before the actual panel, there was time for Newhouse NYC students to meet the panelists and other Newhouse alumni to meet current NYC students. Eating food and chatting with alumni was a great way to network. There were graduates working at all kinds of companies, varying from People magazine to Scholastic to Google. Each one was very friendly and wasn’t shy to share what their job was about and what advice they have to the current juniors and seniors.

After about a half hour of chatting, it was time for the Social Branding Panel to begin. The four speakers answered a variety of questions from Newhouse NYC students, and then took questions from the audience. There were a lot of tips that were shared, but here are the top six that we learned about social branding, and starting your own company:

panel speakers.png

  1. Get experience: Before you go out and start a business, it is important that you have experience in the kind of work you want to do. “Don’t do something for the heck of it,” said Katie Sturino of The 12ish, a style brand for size 12ish-18 girls living in a size 2 world (http://the12ishstyle.com/). Once you learn all about the industry, you will better understand the niche markets that need to be filled so you can take advantage of them. 
  2. Love what you do: When working at a job, you do better when you love what you do. “Get into it; get obsessed,” said Scott Wiener of Scott’s Pizza Tours, a company that takes people to places all around New York City to try the best pizzas (http://www.scottspizzatours.com/). When you are into your job, you put in the best work and rise the ranks much faster. Running a business is hard, and it’s not something that goes away past the hours of 9 to 5 like a normal job. “Only do something you’re super passionate about” said Ali Maffucci of Inspiralized, the ultimate resource for cooking healthy foods using a spiralizer (http://inspiralized.com/). If it’s not something you want to be doing and thinking about all the time, it probably isn’t for you.
  3. Infuse yourself into your content: Social media is filled with clutter, especially when it comes to products. “Don’t be afraid to put yourself in your content; share your story,” Inspiralized’s Ali Maffucci said. By putting yourself into all your content, you automatically make it unique. “It helps you connect to your audience,” said Violet Gaynor of The Glow, a blog that shares a glimpse into the world of inspiring and fashionable moms (http://www.theglow.com/about/). People will get to know you better, and will be more invested into your personal brand.
  4. Understand your audience: It’s so important to know exactly who you are targeting to grow your social presence. Once you have fans, it is even more important because you’ll have people giving you direct feedback on your content. Read comments and listen to what followers and purchasers are saying. This is the best way to give them what they want as well as to grow as a person and as a business. 
  5. Put different content on different platforms: When running a social media account for either social or business use, it is extremely important to avoid putting the same content on all of your social platforms. Facebook, Twitter, Instagram, Pinterest, and Snapchat all have different purposes, so there is no reason to post the same thing on more than one platform. “Vary your content and tailor it to the platform you are posting it on,” said Scott Wiener of Scott’s pizza tours. This is the best way to maximize the engagement you get on social media.
  6. Always set goals for the future: Before you start a business or before working on your social media brand, know exactly what you want to accomplish. It’s not only helpful, but also really fun. Each of the four panelists shared their plans for the future and they were all so excited about the direction they were headed in. Being excited about these goals means you work even harder to reach them. It is the best way to ensure that you remain successful over time.
Ali Maffucci signing.png

Ali Maffucci of Inspiralized signs one of her cookbooks for a fan.

It was such a great experience to learn from these amazing speakers. Luckily, BiB Media, a full-service media company in Brooklyn, helped us live-stream the whole thing on Facebook Live. You can still see the video here: https://www.facebook.com/BornInBK/videos/428073304213501/?hc_ref=PAGES_TIMELINE

NYC Social Branding Panel

Thank you to all of the alumni who attended the panel and to the four speakers who were willing to share so much advice!

 

Visiting Droga5: A Look at Non-Traditional Wall Street

By Allison Raymond and Dan Denning

ADV juniors Dan Denning and Allison Raymond are the main contributors to the Newhouse NYC blog this semester

On Thursday, April 6th 2017, Newhouse NYC students got the opportunity to visit Droga5, the award-winning ad agency located at the very end of Wall Street, surrounded by financial companies. It was very clear from the beginning that Droga5 stood out from the rest because while everyone else on the street wore business suits, Droga5 employees opted for jeans, flannels, and artistic clothing of all different styles.

While waiting for our hosts in the lounge, we flipped through Adweek magazines and watched a few of the company’s award-winning ads on the screen, from Android’s rock, paper, scissors ad to Under Armour’s “Rule Yourself” ad. Then, Jamie Congo and Katie Leon-Guerrero, both talent recruiters at Droga5, showed us around the office space. Our favorite part was definitely the neon kitchen sign that read “Bacon has electrolytes too.”

Next we traveled up 25 more floors to the conference room and met the rest of our hosts:

They each shared their career journeys, the best and hardest parts of their jobs, and advice for us.

“The rigor [at Droga5] is just so much more intense than at other agencies I’ve been at,” Anthony Mariello commented. “There is a higher bar to meet, and everyone is striving to reach it. It’s really inspiring to be around so many creative-minded people.”

Leo Wong told us about his role as an account manager. “Prioritizing multiple accounts has always been a big challenge for account people, but that comes with experience,” he explained. “But the best part is definitely being around all of these people—everyone is really passionate about work and that creates a really productive atmosphere.”

“There’s no right way to a career,” Brian Eden advised us. “You don’t have to start out at the best agency right away. It’s more important to get a mentor with someone to help you get experience in your first few years on the job.”

When we asked what we should be doing to prepare for our first jobs after graduation, Mariello’s advice stuck with us. “Be proactive and get to know people,” he said. “Learn to be your own best advocate, know what you want, and don’t settle for less.”

Thank you to everyone at Droga5 for letting Newhouse NYC students get a glimpse inside the agency!

Get Social One More Time: Newhouse NYC Students Take Over Twitter, Instagram, and the Blog

Each semester, Newhouse NYC students put their social media skills to the test. Students choose to do a @NewhouseNYC Twitter takeover, @NewhouseNYC Instagram Stories takeover, or write for the Newhouse NYC blog.

We welcome you to follow along—here’s what’s going on this week:

MONDAY, APRIL 17

Two students will be doing social takeovers today!

Follow MAG junior Laura Superina as she takes over @NewhouseNYC Instagram Stories interns at digital agency The Story Lab.

 

 

 

Simultaneously, keep taps on TRF senior Nate Giammichele on the @NewhouseNYC Twitter account as he documents his internship at BiB Media–the same company that produced last Thursday’s Facebook Live of our Social Branding Panel (ICYMI, watch it here!).

 

 

 

 

 

TUESDAY, APRIL 18

We’ve got you covered morning and night!

During the day, ADV junior Ada Lam will take over @NewhouseNYC Instagram Stories, giving you a behind-the-scenes peek at her internship at ad agency Sunshine Sachs.

 

 

 

 

At night, ADV senior Suling Sun will live-tweet our dinner & learn at NBC on the @NewhouseNYC Twitter account, as the students hear from alumni working at the TODAY Show, NBCNews.com, and more.

 

 

 

THURSDAY, APRIL 20

Another two-for-one special!

During the day, ADV senior Suling Sun will switch over to @NewhouseNYC Instagram Stories, documenting her day interning at the design agency Catch 24.

 

 

 

At night, follow ADV junior Matt Alexander as he live-tweets the Social Media class’s field trip to Bloomberg on the @NewhouseNYC Twitter account.

 

Thanks for following along and we hope you enjoy!

Inside the Belly of The Daily Beast with Editor-in-Chief John Avlon and Senior Editor Harry Siegel

By Allison Raymond and Dan Denning

On Wednesday, April 5th, Profressor Joy-Ann Reid’s Race, Gender, and the Media class took a field trip to visit The Daily Beast, a political and pop culture digital news source.

From 11 floors up, we had a fantastic view of the west side of Manhattan as we waited for our hosts: John Avlon, Editor-in-Chief of The Daily Beast, and Harry Siegel, senior editor at The Daily Beast and columnist at the New York Daily News. We talked about a lot of different topics: from diversity, to the controversial Pepsi ad, to their career paths. The best thing about this field trip was that it was completely unstructured, so we could ask them anything and really just have a conversation about it.

We discussed challenges facing the digital news landscape today, and discovered that The Daily Beast has a few rules when it comes to publishing. “We only write headlines that we would want to read,” Avlon explained. “It’s our job to make real news stories colorful and interesting, without using clickbait titles.” The goal of the site is to be like an interesting friend at a bar: you enjoy talking to them, and you learn something too.

We asked about how they’ve seen diversity in the newsroom change and evolve over their careers. Siegel commented, “Our job is never done. Our writing staff can always be more diverse. It’s a matter of taking the extra effort to go out and find a writer who is doing great things and also has a new viewpoint that our team lacks.” Avlon said he often refers to The Daily Beast as “non-partisan (but not neutral)” because they do not have a political leaning or affiliation with a political party, but their writing staff includes people from all kinds of backgrounds with different political leanings. “Diversity is always at the top of our mind when hiring,” Avlon said. “It’s essential to reflect the culture that we are trying to represent.”

Thanks to John Avlon and Harry Siegel for taking the time to talk about diversity in the newsroom and news in the digital space!